![](https://midtownkcpost.com/wp-content/uploads/2015/04/3100-Boradway.jpg)
In 1940, the O’Reilly family lived at 3100 Broadway, today the site of a commercial office building.
Today, the 3100 block of Broadway is comprised of office towers and commercial, office, medical, and community college buildings. But as recently as 1940, the block looked utterly different.
It was then dotted with large family homes, like the O’Reilly families at 3100 Broadway (the current site of the Penn Tower office building).
In the 1930s and 1940s. James O’Reilly, who died in the home in 1949, was the president of the Owl Drug Company. He and his brother had several drugstores in downtown Kansas City.
The O’Reilly family witnessed Broadway’s transformation from a residential street to a major commercial corridor. They protested against the rezoning of the house next door in 1933 for business use, but by the mid-1950s, this section of Broadway had undergone a major transition, becoming known, according to a 1959 Kansas City Star article, as a “good insurance address” with 17 insurance-related firms located in the area.
Many of the stately old homes were first converted into offices and later torn down and replaced with larger buildings.
As part of our Uncovering History Project, the Midtown KC Post is examining each block in Midtown. A set of 1940 tax assessment photos is available for many blocks.
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3100-block-of-broadway-1909-1950-sanborn-.jpg)
The Sanborn Fire Insurance map from 1909-1950 shows the homes that used to sit along Broadway. None of these homes exist today.
The photos below show the rest of the homes on the block as they looked in 1940.
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3139-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3147-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3145-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3143-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3142-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3138-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3134-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3128-Broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3124-Broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3122-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3125-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3123-broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3115-Broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3106-Broadway.jpg)
![](https://midtownkcpost.com/wp-content/uploads/2015/04/3104-Broadway.jpg)
Photos courtesy Kansas City Public Library, Missouri Valley Special Collections.
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