ATA approves regional transit branding


In another step toward a regional transportation system, the Kansas City Regional Transportation Authority has endorsed a new regional transit brand – RideKC.

At a Nov. 19 meeting, the KCATA Board of Commissioners approved the new brand, which will be rolled out in 2015. ATA staff and consultants are continuing to refine the design and implement a regional transit plan.

“Stakeholders and citizens have responded to the RideKC concept positively because it is simple, functional, and intuitive,” said Cindy Baker, Vice President of Communications for the ATA.

The approval follows 10 months of stakeholder engagement, research and design, according to the ATA.  It said the RideKC brand will be the umbrella brand used by all the region’s transit agencies and will be used to provide unified marketing and communication for multiple modes of transit, including local bus service, rapid bus service, and the future streetcar.

The ATA board also approved the 2015 operating budget of $86,743,162,  a 3.3% increase over the 2014 operating budget.

The ATA also reported that its board has approved development of a plan to improve and standardize throughout the region the process to determine if customers with disabilities are eligible for paratransit and reduced fares.

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